Essay on Change in America - 550 Words

Every four years, Americans go to the polls and vote. Experts say approximately 23% of America have unregistered voters. Voting is vital. Every single vote counts on election day. The Presidential Election brings out the most Americans. Democratic and Republican parties go head to head in the race to become the nation’s president. In 2008, the presidential hopeful will be Barack Obama. He will provide citizens with affordable healthcare insurance. Obama will give tax breaks to the working class and improve the education systems. Education systems all across America deal with major issues. George W. Bush created the law, No Child Left Behind. The law didn’t go well when it was created. The were no proper funding and not enough teachers†¦show more content†¦I don’t want that future for my daughters. I don’t want that future for your sons. I don’t want that future for America.† Obama wants to help children, he doesn’t want childr en to fail in society, that’s Obama’ vision. An Obama ad campaign stated 47 million do not contain healthcare insurance. Obama’s plan solves this problem with a national healthcare system. He will make comparable rates as Americans in Congress. Small businesses will get tax credits to cover 50% of the cost of insuring their employees. Obama will make sure that healthcare insurance work for Americans, and small businesses, not drug companies. The national healthcare system will defiantly change the system for the better. The financial bailout on Wall Street rescued the economy from total collapse from faulty mortgage loans. Obama’s plans include reworking and changing the way the economy works for the better. George W. Bush gave tax cuts to Americans who earned over $1,000,000. A large sum of people don’t believe it was a fine idea. Obama will give tax cuts to working class people and small businesses, not to the wealthy. He will create tax credits of $500 per person and $1,000 per working families. Obama will also eliminate income taxes to senior citizens who less than $50,000 a year. In the Republican party, John McCain is running for president. McCain isn’t change, He’s more of the same. He voted 90% of the time with George W. Bush. AtShow MoreRelatedChange in America1045 Words   |  5 PagesChange in Society Within today’s society, people are constantly open to new technological and intellectual improvements, but when it comes to any disruptive alteration in the life that American citizens know, love, and are accustomed to, no measures can be taken in order to implement new innovations, even if it were for the welfare of the people themselves. The majority of the society today is resistant to great shifts in the American culture that would possibly cause some differentiation to theirRead MoreAmerica: United in Change1005 Words   |  4 Pages When other nations jumped into WWI in 1914, America adopted a policy of neutrality. 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The Three Strangers by Thomas Hardy and The Darkness out...

Explore the themes of justace and things not being as they seem in The three Strangers by Thomas Hardy and The Darkness out there by Penelope Lively Explore the themes of injustice and things not being as they seem in The Three Strangers (Thomas Hardy) and The Darkness out There (Penelope Lively) The Three Strangers is a pre 20th century story that was written in 1883 but set in 1820. The Darkness Out There was written in 1970. From the titles of the stories we assume they would be a mystery or horror story. We think this because the word darkness is used and this gives you the idea that it is a horror. The Three Strangers makes it seem mysterious, because they are people you dont know and there are three of†¦show more content†¦In The Darkness Out There we assume it is set in the 1960s because the story is telling the tale of an old lady Mrs Rutter, who is talking about her past (about 25years before) and there is the German pilot that had been shot down. The story is set around a wood called Packers End, but it is also set around a cottage that lies next to Packers End. The only other similarity in the two stories is that they are both set around a cottage otherwise there seem to be no other similarities between the stories. The writers have chosen these settings because they have a dark and mysterious feel to them, even though in The Darkness Out There it starts with Sandra, the girl in it, walking on a hot day through a field with flowers around her and the wind blowing in her hair, but then she gets to the wood and immediately it becomes more of a spooky setting. In The Three Strangers you can see straight away that the setting is mysterious because it is misty rainy and windy and these combined give the feeling of an eerie setting. In both stories there is a character that is introduced that seems to be one thing but then turns out to be another. Sandra in The Three Strangers seems to be the nice character as she goes to the Good Neighbours Club and she seems generally a nice person, but then we find out that Sandra was only going to the Good Neighbours Club because her friends were doing it and she said its was kind of a trend. When

Introduction to Events Tennis Tournament

Question: Discuss about the Introduction to Eventsfor Tennis Tournament. Answer: Introduction The Australian Open is one of the most important tennis tournament which is held in Melbourne, Australia, every year in January. It is considered as the first Grand Slam event of every year. The tournament has been played on Rebound Ace (green colored) till 2007 and there have been use of blue Plexicushion after that (Coche 2013). This event has the record for high attendance, which is equivalent to US Open. It also has the record for highest ever attendance at one of the Grand Slam events. The Australian event was the first to feature indoor play events at the time of extreme hot weather or wet weather. Australian Open Tennis Championship The Australian Open event is managed by the Tennis Australia and it was first played at Warehousemans Cricket Ground during 1905. It has been staged at Sydney, Melbourne, Brisbane, Perth and Adelaide (Ausopen.com 2017). The prize money of the events mens and womens single tournament is distributed equally. The overall prize money of the Australian event 2017 was AUD $50,000,000 (Ausopen.com 2017). It is considered as the highest prize money in a tennis tournament. The womens singles winner is given Daphne Akhurst Memorial Cup and that of mens single is presented with Norman Brookes Challenge Cup (Ausopen.com 2017). The Australian open can be classified by its content. It has mens and womens singles, where there is competition between either the males or females playing solo. There can be mixed doubles in which the men and women play together in a tournament (Ausopen.com 2017). There are also junior championships. There are womens doubles and mens doubles also. There are also womens wheelchair doubles and mens wheelchair doubles for the physically disabled players. The tournament records a very high rate of attendance and the average growth rate of the event attendance is 7%. The attendance in the year 2017 was 728,763 as compared to 703,899 in the year 2015 (Rowe 2016.). The tournament is a part of the Grand Slam events, which comprises of four important annual tennis events. The Grand slam events are known to offer good ranks, high prize money, media attention, public attention, huge strength, premium quality fields and big size of fields. The Australian Open tournaments is played on hard courts and takes place in the last fortnight of the month of January every year (Ausopen.com 2017). The event is broadcasted on online mediums as well as televisions all around the world (Quayle et al. 2017). In Australia, the event is being broadcasted by the Seven Networks since the year 1973. It was also co-broadcast by Fox Sports. Conclusion Australian Open Tennis Tournament is a part of the prestigious Grand Slam events, which has worldwide reputation. This essay discussed the type of the event and the nature of the event in a detailed manner. It also classified the event as per its content, form and size for gaining clarity. This research essay would help in greater clarity for understanding the concepts of Australian Open Tennis Tournaments. References Coche, R., 2013. Is ESPN really the womens sports network? A content analysis of ESPNs Internet coverage of the Australian Open.Electronic News,7(2), pp.72-88. Quayle, M., Wurm, A., Barnes, H., Barr, T., Beal, E., Fallon, M., Flynn, R., McGrath, D., McKenna, R., Mernagh, D. and Pilch, M., 2017. Stereotyping by omission and commission: Creating distinctive gendered spectacles in the televised coverage of the 2015 Australian Open mens and womens tennis singles semi-finals and finals.International Review for the Sociology of Sport, p.1012690217701889. Rowe, D., 2016. Cultural citizenship, media and sport in contemporary Australia.International Review for the Sociology of Sport, p.1012690216641147. www.ausopen.com, 2017. Home - Australian Open Tennis Championships 2017 - The Grand Slam of Asia/Pacific - Official Site by IBM. (2017).Ausopen.com. Retrieved 9 April 2017, from https:// www.ausopen.com

Marketing environment free essay sample

Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw? The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. â€Å"there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004† (Fichter, 2003) EBay was a pioneer in Internet market until competitors such as Amazon and Wal-Mart began to sell products online as well. â€Å"Online marketing is now the fastest-growing form of marketing† (Armstrong, 2013). The difference between eBay and its competitors was that eBay allowed consumers to bid on items while the competitors allowed for consumers to buy products at barging prices and no shipping fee. The buying trend of the consumers was leaving the bidding arena and entering the traditional buy now at a bargain price type of consumerism. We will write a custom essay sample on Marketing environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is when eBay decided a change is necessary to continue to strive but they did not just want to strive they wanted to soar so they began to innovate and jump into the creation of mobile apps for their company. EBay did what was necessary to be a â€Å"big dog† competitor in their marketing niche, if they continue to be innovative and continue to succeed in being one step ahead of competitors, I have no doubt they will accomplish being the number one ecommerce company. 2. How was the change in the nature of eBay sellers affected the creation of value for buyers? EBay began its business as an auction company. Therefore they grew selling peoples possessions at low moderation volume. But as time pass and consume behavior changed and new competitors entered the market eBay noticed that their competitors were receiving their goods from whole sellers in bulk. â€Å"E-commerce causes structural change of the economy and affects lifestyles and consumption patterns† (Fichter, 2003) and they were also receiving what the consumer was buying. Therefore eBay starts to get sellers that also sell in bulk instead of at low volume. This created an environment where consumers were receiving what they desired and also at higher volume creating profits. â€Å" Donahoe- â€Å"We have to create a marketplace where we’re helping our sellers give our buyers what they want†Ã¢â‚¬  (Armstrong, 2013). Giving the customers what they desire created profit and growth for eBay. 3. Do you agree or disagree with CEO Donahoe that eBay’s turnaround strategy is the best way to go? Yes I agree with Donahoe’s decision on his turnaround strategy. Change can be difficult but adapting and innovation is the key to success. â€Å" The â€Å"power of mass procurement† can be utilized to ensure that only those systems that meet the defined criteria for sustainability are considered for purchase† (Fichter, 2003). Change is something all companies have to go through and the ones that make the transitions the most smooth are the ones that excel. † Given that expert projections suggest that mobile commerce will top $119 billion by 2015, being on top of this trend s a great place to be† (Armstrong, 2013). This is exactly what eBay did, they found a new leader and he lead them through new changes and it is paying off. Yes at first there was â€Å"growing pains† but their profits are increasing in areas do to their innovation and changes they had to make. † We have gone from turnaround to offensive† (Armstrong, 2013) 4. Based on eBay’s current developments with PayPal and mobile apps, what do you predict the outcome for the company will be in five years? PayPal and mobile apps are both booming now and are only going to get bigger. PayPal creates a secure network for wireless transactions between bank accounts and with ecommerce on a rise with no sign of decline, PayPal is a â€Å"Star† â€Å"Stars are high–growth, high-share businesses or products. Mobile apps in general are definitely sky rocketing as well, depending on the individual apps convenience and attributes determines if the actual app will be a hit or miss. â€Å"the number of users worldwide with mobile Internet access is projected to rise from 16 million in 2001 to almost 500 million in 2005† (Fichter, 2003). Based on how this case explained eBay’s new app it sounds like it will be a hit for those who shop online, due to its convenience and suave. With these two things helping push eBay upward I can only predict in five years positive things for eBay to come.  But the way business goes its always a gamble, there may be a product, company, or app more desirable than the one eBay produces and this is just the way business occurs. Marketing Environment free essay sample Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. A market is any structure that allows buyers and sellers to exchange any type of goods, services and information. †¢The market facilitates trade and enables the distribution and allocation of resources in a society. †¢Markets allow any tradable item to be evaluated and priced. A market emerges more or less spontaneously or is constructed deliberately by human interaction in order. †¢Marketing can basically be looked upon as the interaction between marketing mix variables and environmental variables. †¢It is only with the help of marketing variables, that the market managers tackle the environmental variables. †¢Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations. According to Kotler â€Å"Marketing is a social and managerial process by which individuals and groups obtains what they need and want through creating, offering and exchanging products of value with others†. We will write a custom essay sample on Marketing Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The American Marketing Association defines marketing as:- â€Å"The performance of business activities that direct the flow of goods and services from producers to consumers or users†. †¢Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. †¢ It is also concerned with anticipating the customers future needs and wants, which are often discovered through market research. †¢Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. In the words of Stanton â€Å" Marketing is a total system of interacting business activities designed to plan ,price, promote and distribute want satisfying products and services to present and potential customers†. Therefore good marketing must be able to create a proposition or set of benefits for the end customer that delivers value through products or services. Government agencies, political parties, pressure groups and laws create tremendous pressure and constraints for marketing management. †¢Laws affect product design, pricing and promotion. Irrespective of the political ideologies, intervention in the marketing process has become common in every nation. †¢The legal environment is also referred to as public policy environment. The vast government network of laws and regulation, policy decisions, government bureaucracy and the legislative processes have varied impact on marketing strategies. †¢Multinationals like Coca Cola and IBM had to flee India during 1977 due to a hostile political environment. The positive political situation has permitted these corporations to again operate in the country. The impact of political and legal forces may be summarized as under: ? Substantial amount of legislation regulating business exists to protect consumers from unfair business practices, to avoid unfair competition, to safeguard small firms and to conserve foreign exchange. ?Marketing managers are required to get full knowledge and understanding of political and legal forces for achieving their goals. Political factors include government regulations and legal issues and define both the formal and informal rules under which the firm must operate. For example †¢Tax policy †¢Employment laws †¢Environmental regulations †¢Trade restrictions and tariffs †¢Political stability †¢Study and knowledge of economic forces is essential to preparing effective marketing plans. †¢Anticipation of future economic conditions will enable the firm to devise appropriate marketing strategies. Under economic environment, a marketing manager generally studies the following factors and trends: †¢Trends in cross national product and real income growth †¢Pattern of income distribution †¢Variations in geographical income distribution and trends †¢Expenditure patterns and trends Trends of consumer savings and how consumers like to hold their savings †¢Borrowing pattern, trends and governmental and legal restrictions †¢Major economic variables Economic factors affect the purchasing power of potential customers and the firms cost of capital. For example †¢Economic growth †¢Interest r ate †¢Exchange rates †¢Inflation rates †¢Economic conditions affect marketing directly because such organizations are themselves a part of the market place. For instance, the costs of all inputs positively respond to upward swing of economic condition. †¢This will affect the output price and consequentially affect the sales. Marketing Environment free essay sample The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In order to correctly identify opportunities and monitor threats, the company must begin with a thorough understanding of the marketing environment in which the firm operates. The marketing environment consists of all the factors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relation ¬ships with its target customers. Though these factors and forces may vary depending on the specific company and industrial group, they can generally be divided into broad microenvironmental and macroenvironmental components. For most companies, the microenvironmental components are: the company, suppliers, marketing channel firms (intermediaries), customer markets, competitors, and publics. We will write a custom essay sample on Marketing Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The macroenvironmental components are thought to be: demographic, economic, natural, technological, political, and cultural forces. The wise marketing manager knows that he or she cannot always affect environmental forces. Smart managers can take a proactive, rather than reactive, approach to the marketing environment. As a company’s marketing management collects and processes data on these environ-ments, it must be ever vigilant in its efforts to apply what it learns to developing opportunities and dealing with threats. Studies have shown that excellent companies not only have a keen sense of customer but an appreciation of the environmental forces swirling around them. By constantly looking at the dynamic changes that are occurring in the aforementioned environments, companies are better prepared to adapt to change, prepare long-range strategy, meet the needs of today’s and tomorrow’s customers, and compete with the intense competition present in the global marketplace. Chapter Outline 1. The Company’s Microenvironment The Company a. In designing marketing plans, marketing management takes other company groups into account. These interrelated groups form the internal environment. b. Marketing managers must work closely with other company departments. Suppliers c. Suppliers form an important link in the company’s overall customer value delivery system. d. Marketing managers must watch supply availability. They also monitor the price trends of their key inputs. e. Most marketers today treat their suppliers as partners in creating and delivering customer value. Marketing Intermediaries f. Marketing intermediaries help the company to promote, sell, and distribute its goods to final buyers. i. Resellers are distribution channel firms that help the company find customers or make sales to them. ii.